So, I know Show and Tells have been like our ONLY posts for awhile, which is totally unfair and we’re remedying this! We have a lot to share, and many things in the works, but wanted to give you a peek into some of the goodness that our neglected design site will include. (For those of you that don’t know, we dual-wield cameras and sketchbooks; the variety keeps us fresh.) We’re really going to try and show our designs in an environment, vs. flat jpgs. With some items, this is a bit of a challenge, but that’s the fun of it. It will look much like our LookBook site, but different “guts.”

We are also considering splitting up our blog a bit more. We know not everyone here to check out our latest pictures wants to hear about logos, but in the meantime, they have to share a room and fight over top bunk.

A Few Thoughts on Branding & Logos:

With this new year, we will be working on creating solid brands. Not just manufacturing a logo, but encouraging clients to really do like we are for our portfolio-create an environment. Logos have become a trendy item, and you can pick one up for the bargain price of $99-or freesies if you find the right hungry design student. Having a logo does not mean much by itself. The most beautiful, conceptual logo on the side of a skeezy van with a flat tire and busted window isn’t seeing its full potential. A logo mark should be a reflection of the business or product, how the customers are taken care of, and if nothing else, just be simple and non-disruptive. Remember that the business determines the strength of the brand; build a solid foundation for your business before considering how that translates into a visual statement.